It’s 2022 and it’s that time of an era when businesses have to keep their head over water for their survival. An entrepreneur’s blood is always been derived from the need to prevent your rivals from gaining an advantage over you. The internet, technology, and trends are evolving at an incredible speed, if you fall behind others will race to overtake you.
Digital Marketing is trending most popularly in today’s time. From Brand promotion to Day to Day operations everything is going digital. We are all surrounded by machines and technologies that are upgrading constantly, however, Digital Marketing has made everything just a piece of cake by making all the trends and updates easily accessible.
Hence, Today we lead a Digital Life.
Let’s take a look at the Digital Marketing trends that will rule and shape the future of the planet.
• Artificial Intelligence
AI has already marked its steps toward improvement in medical robotics and biotechnology. Later it anticipated taking on simpler jobs usually handled by humans. Today’s AI is interactive, responsive, and can be easily personalized as per individual business needs. With the aid of chatbots, in particular, more n more organizations are implementing AI to strengthen their operations.
• ChatBots
One of the best examples of AI algorithms is ChatBot. Integrating ChatBots within the websites is widely being used to connect/chat with the customers.
In essence, ChatBots adapt from and mimic how people communicate, store the information and then respond appropriately. This method is being widely adopted by many organizations, the key benefit of chatbots is that they are reachable around the clock and keep customers engaged. Both B2B and B2C have incorporated this technique for their day-to-day operations.
• Voice Search
Voice search is another massive invention in the Digital Marketing World. It is going to be the next big thing in the Digital Marketing era.
Virtual Assistants have become more intelligent and user-friendly and this will continue to grow in the future. Voice search now accounts for one-third of all google searches due to the increased adoption of smartphones and high-speed internet.
• Machine Learning
Machine learning is so integrated into Digital Marketing that it can contribute up to 10%, which indeed is a considerable increase. Machine learning has become a key component for developing marketing tactics for digital marketers. Programs can comprehend consumer activity patterns and then analyze the data to provide users with a superior experience.
Digital Marketers use machine learning in the following ways :
- Target audience
- SEO
- Reduce the Churn rate
• Videos
Today, videos are considered to be the most exciting and customer-engaging content available. The superiority of visual content over textual content in terms of appeal and engagement is increasingly becoming more evident. Digital Marketers are currently shifting their focus from writing to visual content, to account for this.
Social media is widely used to watch videos, most of which are the elements of Digital Marketing campaigns, including comical, informational, social news, and many more.
• Virtual reality and Augmented reality
Virtual reality has been created artificially which allows people to virtually immerse themselves in a variety of experiences and emotions.
VR is being used by businesses to create one-of-a-kind experiences to promote their brands through creative marketing. However augmented reality adds another digital layer to reality. One can also fully immerse themselves in novel experiences with augmented reality. A lot of businesses are using AR to drive their augmented reality.
For instance, Pokeman Go rapidly dominated the mobile gaming industry.
• Influencer Marketing
Although the idea of influence marketing is not new, it was not previously as significant as today. Marketing now has new dimensions and faces as a result. Digital influencers have numerous and diverse audiences/followers on Facebook, Instagram, Twitter, and other Social platforms. They are reaching their audiences to spread the word about their product or services via influencer marketing. This digital marketing strategy of increasing brand recognition will be more prominent than ever.
Therefore these trends will dominate digital marketing in the following era. Be prepared and equip yourself with all these trends and technologies to put yourself ahead of your competitors.
